Director
Creative or operational relevance to directing
publicity stills production still production still photographer striking principal photography shooting production
Still photographs taken during production for promotional purposes.
Overview
Stills are an important aspect of film publicity and documentation.
Role and Function
The position is responsible for the documentation and promotion of the production.
Practical Relevance in Film Production
Good documentation supports marketing, PR, and behind-the-scenes material.
Career Paths and Development
Careers in publicity and photography require artistic skills and an understanding of film production.
Related Terms
Further related concepts can be found in the linked entries of this lexicon collection.
Current News
AI-based image-to-video tools such as Runway Gen-3, Kling, and Hailuo now make it possible to generate animated sequences from static film stills. This technology could expand the traditional use of stills – from purely promotional purposes to post-production content creation. Filmmakers can thus develop additional scenes or alternative versions from existing visual material.
From the crafts
Perspectives
Producer
Importance in production planning and execution
More in the lexikon
Related terms
Production
Publicity Stills
Professional photos of scenes, actors, or sets — shot separately from production for…
Production
Production Still
Production · Terms
Production
Production · Terms
Still Photographer
Production · Terms
Striking / Strike / Wrap Out
The process of dismantling and removing a film set after shooting is complete—includes…
Production
Principal photography / Shooting / Production
Test your knowledge
Quiz
1. Was beschreibt „Standfotos" am besten?
2. Zu welchem Department gehört „Standfotos"?
3. Wie viele verschiedene Fachperspektiven bietet dieser Eintrag?